About Me
I'm Valerie Tonn, a hardworking, goal-oriented, and outgoing individual with a growth mindset. My motivation has led me to various opportunities where I have gained experience in social media, communication, and writing. Additionally, I specialize in GEN Z insights and a multicultural approach. These skills continue to help me excel in the marketing and public relations industry.
I am a Fall 2023 graduate of UNT Mayborn School of Journalism student with a bachelor's in journalism, a concentration in public relations and a minor in marketing. Since elementary school, I have been strongly interested in a creative path. A graphic designer at a career fair piqued my interest after presenting how Kraft Mac and Cheese utilized designers to create packaging. This connection of design to my favorite food drew me to the communications industry, taking classes in graphic design and digital media in high school.
Through club competitions in event planning, desktop publishing, graphic design, and computer animation, I was able to exhibit professional skills and garner a deeper interest in this career field. Eventually, I stepped into the public relations sector through a recommendation by my high school graphic design teacher, and I haven't looked back since.
My involvement as the Account Executive and Public Relations Manager in UNT’s SWOOP Advertising Agency has allowed me to develop an understanding of the developmental and leadership aspects of campaigns. Also, involvement in UNT's Public Relations Student Society of America and UNT's Her Campus allowed me to develop social media, event coordination and blog writing skills. In my free time, I started a small venture to practice my WIX website skills and develop more competency with Canva. Tonnic Designs has allowed me to practice these skills and make content mockups while connecting with others.
Furthermore, I continued to build upon these skills through internship opportunities as the Social Media and PR intern for SparkFarm marketing and advertising firm and the co-CEO for UNT's AGENZ. I gained valuable skills creating social media content, pitching and coordinating events, and strategizing campaigns through these roles. In my next career journey, I hope to continue to learn and build upon my skill set as I grow as a public relations professional.